What’s my role
I’m bbb’s sales and commercial director. I’m the numbers guy: if you’re a brand, wholesaler or group buyer, you can leave your pricing and promotional activations with me. I’m also in charge of our sales team and relationships with key wholesalers.
Whyte & Mackay introduced me to the world of spirits. I joined their graduate programme and managed and launched brands in the UK and abroad. I then took my love of whisky to New Zealand where I worked for Whisky Galore where I helped them launch their Australian branch. Back in the UK, I joined Global Brand in 2011 where I managed a range of wholesale and national accounts and the South-West sales team. Two years later, I was launching brands like Copperhead Gin at 10 Degrees C. I joined bbb in 2015.
My favourite spirit is…
Whisky. Richard Patterson did such a great job during my induction at Whyte & Mackay that whisky became my first love.
At the bar, you’ll find me with
A negroni. It’s my go-to cocktail. But I always switch up Campari for another bitter if I can.
What tickles my curiosity?
The human body. It’s such a feat in natural engineering! How can so many complicated combinations of processes look like easy, simple movements?