Phil Harding (Co-founder) shares the story behind the business.
Story
A long time ago on a continent far, far, away…
A group of Spanish missionaries planted the Muscat of Alexandria grape a mile high in the Bolivian Andes. The grape found it’s perfect environment in warm days and cool nights of the mile-high elevation. It’s thick skin brought with it unique aromas not seen in any beverage before, making it perfect for distillation. Singani was born.
Now considered the National Spirit of Bolivia, Singani is the top-selling liquor and a staple of Bolivian culture, bringing to life the the terroir of where it is cultivated.
500 years later…
Little did World famous movie Director, Steven Soderbergh know while shooting his historical epic CHE that he would become the star of his OWN historical epic–with SINGANI as the object of his obsession!
After forming a partnership with Bolivia’s leading distillery, Casa Real and enduring six years of intrigue with the US Government, Steven was finally able to launch Singani 63 in the States and beyond!
Starting at the epicentre of one of the world’s most competitive spirit market (New York City), 63 is now available in the best bars and restaurants from Portland, Oregon to Portland, Maine. Steven also figured there’s no reason the Atlantic Ocean should keep anyone from experiencing Singani 63, so drinkers in the UK can currently AVOID THE OBVIOUS all over London & the UK…