01.06.21

How has the drinks industry reacted to COVID-19?

What’s in the whitepaper?

In the most testing of times for our sector, we’ve compiled this whitepaper as a snapshot of the current challenges facing all stakeholders in the drinks industry.

The on-trade and the off-trade have had to navigate through and operate in a climate dominated by the global pandemic for a year. This paper outlines how they’ve adapted and provides valuable learnings from hospitality professionals.

Whitepaper content includes:

  • Online selling trends
  • Drinks takeaway and delivery trends
  • Health and wellness trends
  • Online drinks brand engagement trends
  • Sustainability trends
  • Focus Group Findings
  • bbb insight and conclusions

Flexibility of approach has been key, from takeaways and delivery, through to app development and a focus on fresh brand propositions; such as ready-to-drink (RTD) bottled cocktails and organic ingredients.

We tapped into our focus group of industry professionals, who are generally optimistic about being able to return to 2019 trading levels, albeit in a very different environment. We don’t yet know what the ‘new normal’ will be, but the drinks industry is once again showing resolve and innovation in the face of operational adversity and the challenge of meeting consumer expectation.

We hope our first bbb whitepaper gives you an insight into what the premium hospitality industry is thinking and that our commentary can help guide and inspire you toward success this year.

Phil Harding, Co Founder, bbb drinks

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