Phil Harding (Co-founder) shares the story behind the business.
Story
A quarter of UK drinkers consider calories when choosing their drinks. Frustrated by the lack of flavoursome alternatives to sugary alcoholic drink serves, Victor Ruiz founded Vita Vodka.
Vita comes from the Latin word ‘life’, encapsulating the care-free mediterranean lifestyle, beauty, purity and living life to the full.
Whether you’re calorie counting or just want to enjoy a guilt free midweek drink, Vita is about being able to celebrate the moment. With Vita it’s okay to let your hair down once in a while.