How pure can vodka get?

Story

How many of the ingredients that go in your drink do you know? That’s what Adam, WM Spirits’ founder, wanted to find out. The list was long on the back of the drink he’d chosen…and he understood none of them.

Adam wanted to know what he was putting into his body. That’s why Pure exists. And that’s why they only use organic ingredients in their drinks.

Pure is about celebrating ingredients like nature intended them because it’s better for the environment: growing free of pesticides, herbicides and fertilisers. And it lets them showcase their true flavours as it’s also free of agents and additives like glycerol. Many large producers use those to enhance their spirits. Then it removes any remaining impurities (including gluten) through distillation to achieve a light, floral, clean spirit and with a smooth drinking experience.

Bonus point? The ingredients come from family farmers only to support small business.

In the press

@bbbdrinksuk #purevodka

Pure Vodka & Jenga, sounds like our kind of night🌙

📷@lauren.burnett88
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
@pure_wm #PURE #Vodka #organic #drink #pure #natural #sustainable #green #british #local #vegan #glutenfree #ordernow #premium #plantbased #naturalingredients
Did you know that PURE is committed to running an ethically conscious, environmentally friendly and human-centered business?

As a business, they are concerned by the threats posed by Climate Change and issues surrounding sustainability. 🌿
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
@pure_wm #PURE #Vodka #organic #drink #pure #natural #sustainable #green #british #local #vegan #glutenfree #ordernow #premium #plantbased #naturalingredients
We love this serve!

"GENTLEMAN'S COOLER"
•45ml Pure Vodka
•5ml Green Chartreuse
•30ml Lime juice
•10ml Ginger simple syrup
•10ml Mint basil syrup
•1 dash Angostura Bitters
•Mint
•Cucumber
•Bitter tonic 

📷Photo and recipe by @bipolarbartender
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
@pure_wm #PURE #Vodka #organic #drink #pure #natural #sustainable #green #british #local #vegan #glutenfree #ordernow #premium #plantbased #naturalingredients
Wow! We are coming to @cgsmith_'s house for Christmas, look at that spread (also, spot the bottle of PURE Vodka)🖤

📷 @cgsmith_
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠⁣⁣⁣
@pure_wm #PURE #Vodka #organic #drink #pure #natural #sustainable #green #british #local #vegan #glutenfree #ordernow #premium #plantbased #naturalingredients