Phil Harding (Co-founder) shares the story behind the business.
With their brand Pimentae, female founder duo Alice and Wynter set out to change people’s perception of tequila.
Why? Well, they were tired of the negative shot culture surrounding tequila and the lack of knowledge from consumers on how to enjoy tequila in cocktails. They want to liberate the way people enjoy tequila.
Pimentae cocktails are crafted to celebrate Mexico, a magical country full of spirit, beauty and tradition and the drinks themselves are designed challenge different perceptions of tequila.
As an experience led brand Pimentae evokes escapism through immersive activations associating Pimentae with travel, adventure and freedom…. connecting with consumers in a unique way. Even the bespoke artwork adorning the bottles tells the story of the brand, embodying its Mexican heritage and ingredients.