BBB Chosen to launch pioneering new rum brand into the UK on and off-trade
Former Pernod Ricard executives Laurent Lacassagne (previously chairman and CEO of London-based Chivas Brothers) and Londoner Patrick Venning (formerly Chivas Brothers Marketing Director) have combined their 50+ years of spirits expertise to launch Market Row Botanical Rum, a super-premium rum passionately handcrafted at a new micro distillery they have co-founded in the heart of Brixton Market.
The industry veterans identified BBB as a perfect partner to exclusively represent their pioneering new rum brand. Working closely with The Brixton Distillery, BBB will be looking after all sales and marketing, working closely with the UK Brand Ambassador Mikey Hirsch.
BBB’s hands-on, collaborative approach with its clients and commitment to representing superior products with an authentic, ethical story made BBB the stand out choice as brand agency for Market Row. BBB have already showed themselves to be a valuable partner, getting involved in all aspects of the brand development and launch planning processes in 2020.
“Market Row Botanical Rum is inspired by the community where it’s crafted and we’re working to support independent Brixton businesses and people by sourcing ingredients and skills locally to keep our ‘Brixton-Bottled’ botanical rum authentic and give something back to the community,” says Patrick Venning, Co-Founder, Brixton Distillery Company.
“We believe the market is ripe for a new, straight-talking and inclusive urban rum,” says Laurent Lacassagne, Co-Founder, Brixton Distillery Company. “We want to bring something new to the category – creating the same levels of craft, creativity and inclusivity to rum that is now seen in gin and feel we’re the right team to take on that challenge.”
Market Row Botanical Rum is a blend of premium Jamaican, Bajan and Dominican pot still rums from five historic award-winning distilleries; infused with Kenyan black tea, Nigerian hibiscus and red rose from Pakistan – all inspired and sourced from Brixton Market. Aged in ex-bourbon barrels, Market Row Botanical Rum has a naturally dry and light taste, with less sugar than most rums and can be enjoyed with a mixer, in a cocktail, or on ice.