Dreaming of bringing your spirits brand to the vast Amazon marketplace? It’s an exciting prospect, but navigating this platform requires a strategic approach to stand out from the crowd. Here, we’ll break down some common pitfalls to dodge and you make a success out of selling your spirits on Amazon.
Common mistake #1: Borrowing content from other platforms
We get it – you’ve already crafted awesome marketing materials for your spirit brand. But did you know that Amazon shoppers have their own unique search habits and expectations? So, reusing generic content that worked wonders on your website or social media on your Amazon storefront can leave Amazon customers feeling a bit, well, uninspired. To truly shine on this platform, you need content specifically tailored to the Amazon audience.
Here’s how to optimise your content for selling alcohol on Amazon:
- Get familiar with the keywords on Amazon: Uncover the words and phrases Amazon shoppers use to find amazing spirits. Tools like Amazon Seller Central’s keyword research tool and Google Keyword Planner can be your secret weapons in this quest.
- Pepper the keyword magic in your content to list like a pro: Weave these keywords into your product titles, descriptions, and bullet points, creating a compelling narrative that highlights your bbb beverages’ unique qualities. Focus on what makes your beverages so darn special and how they’ll tantalize the taste buds of Amazon shoppers.
- Showcase your brand story: What makes your spirits brand unique? Flaunt it! Craft compelling content that showcases your journey, the irresistible flavors you create, and any awards or accolades you’ve received along the way.
The good news? You can access all this knowledge through our Amazon spirits distribution service.
Curious?
Common mistake #2: skimping on product images
Visuals are everything on Amazon. High-quality images are your secret weapon to captivating customers and driving sales. It shows in the results: listings with at least seven drool-worthy images tend to outperform those with fewer.
And if it takes more to convince you, here are three other reasons why investing in product images is crucial for Amazon:
- First impressions are everything: Let’s draw a comparison: you’re looking to book a hotel on a famous booking platform. You see lots of results for the location you’ll be visiting when you’ll be travelling there. Now think about which hotel listing you’re more likely to click on: the ones with beautiful shots or the ones with amateur, low resolution pictures? The same applies to Amazon. Those captivating product images are the first thing potential customers will see. High-resolution photos that show your bottles from different angles and settings are essential for luring in customers and making them click.
- Details matter: Include clear close-up shots to highlight the intricate design of your bottles, packaging and those eye-catching labels. It helps you further showcase your brand, its positioning and value. And it helps potential buyers get a good virtual look at your product and feel confident about their choice.
- Lifestyle magic: Incorporate lifestyle images that depict your drinks being enjoyed in various social settings. Let your customers picture themselves creating unforgettable moments with the drinks they create at home with your spirit.
The good news? We can help you create this imagery through our Amazon spirits distribution service. Curious ?
Ready to explore distributing your spirits on Amazon?
Common mistake #3: Forgetting or foregoing the Amazon Brand Registry
“I’m okay with brand imposters”…said no one ever. But that’ exactly what you’ll enable by failing to register your brand with Amazon Brand Registry (ABR). It opens the door to some unwelcome guests who can damage your brand reputation and equity by pretending to be your brand. With the free ABR program, you can make sure that your storefront is the official one on Amazon.
Amazon Brand Registry help you:
- Maintain brand control: Take charge of your brand’s destiny by registering with ABR. This empowers you to protect your brand identity and prevent unauthorized sellers from diluting your reputation.
- Enhance your brand story: Unlock the potential of A+ Content to create immersive brand stories that showcase your beverages in the best light.
- Strengthen your brand protection: ABR gives you valuable tools to safeguard your brand from infringements, ensuring your bbb legacy remains intact.
By registering your brand with ABR, you’ll be safeguarding your brand’s identity and equipping yourself with valuable features to make your Amazon experience a breeze.
The good news? We can help you register your brand with Amazon Brand Registry through our Amazon spirits distribution service.
Ready to explore distributing your spirits on Amazon?
Conclusion
By following these tips, you’ll be in a much better position to make a success out of distributing your spirits on Amazon. Remember, your brand’s unique spirit and exceptional quality are the stars of the show. Let your Amazon presence reflect that brilliance!