What’s my role
I’m bbb’s marketing director. I’m also in charge of listing our brands in the off-trade. Are you a retail drinks buyer? You’ll be speaking to me about your category plans and I’ll create and implement marketing campaigns (digital and traditional) for any of our brands that you list.
My story
I worked in finance until 2013 when I took a leap of faith to follow my passion: after being certified as a Beer Sommelier (one of only 44 in the UK at the time) I started my own beer and coffee subscription business. Big change! I learnt a lot about how difficult it is to launch from the ground up! I’ve been with bbb since 2014 when I started as the on-trade business development executive, working up from there.
My favourite spirit is…
Whisky for sipping. I love deep, rich and jammy whiskies, but I’m also a huge fan of a lightly peated Isay malt.
At the bar, you’ll find me with
A negroni. I love its bitter-sweet combination. Or a heavily hopped IPA. It was craft beer that got me into the alcohol industry in the first place, so I love discovering upcoming craft breweries from around the world.
What tickles my curiosity?
The concentration and skill of a professional cricketer. How can someone like Ben Stokes bat for hours, 1 vs 11? In the scorching heat? Against some of the best bowlers in the world? And in front of so many eyes? The pressure must be immense! I really admire their skills and mental aptitude. That’s what makes Test Match Cricket so compelling.