What’s my role
I’m bbb’s marketing director. I’m also in charge of listing our brands in the off-trade. Are you a retail drinks buyer? You’ll be speaking to me about your category plans and I’ll create and implement marketing campaigns (digital and traditional) for any of our brands that you list.
I worked in finance until 2013 when I took a leap of faith to follow my passion: after being certified as a Beer Sommelier (one of only 44 in the UK at the time) I started my own beer and coffee subscription business. Big change! I learnt a lot about how difficult it is to launch from the ground up! I’ve been with bbb since 2014 when I started as the on-trade business development executive, working up from there.
My favourite spirit is…
Whisky for sipping. I love deep, rich and jammy whiskies, but I’m also a huge fan of a lightly peated Isay malt.
At the bar, you’ll find me with
A negroni. I love its bitter-sweet combination. Or a heavily hopped IPA. It was craft beer that got me into the alcohol industry in the first place, so I love discovering upcoming craft breweries from around the world.
What tickles my curiosity?
The concentration and skill of a professional cricketer. How can someone like Ben Stokes bat for hours, 1 vs 11? In the scorching heat? Against some of the best bowlers in the world? And in front of so many eyes? The pressure must be immense! I really admire their skills and mental aptitude. That’s what makes Test Match Cricket so compelling.